Kooltura Marketing
About
— We are a MARKETING and BRANDING cultural agency.
Our mission is to amplify community, and human experiences by developing innovative and culturally driven marketing/branding solutions.
Over the past 15 years, we have cultivated meaningful partnerships and engaged deeply with local non-profit organizations and community members, which have played a pivotal role in our growth and impact. Our focus has been on creating opportunities and services that bring community members together to celebrate heritage and culture.
Why Kooltura?
Wrap-around services that adapt to your internal team needs
Culturally relevant, community-centered approach
Strong portfolio of successful public campaigns
Flexible, transparent pricing
Services:
Strategy & Consulting
Marketing & Communications Strategy Development
Cultural Marketing & Community Engagement Strategy
Brand Positioning & Messaging Development
Audience & Market Research (culturally focused)
Campaign Planning & Execution
Media Buying Strategy (Digital, Print, Radio, Outdoor)
Branding & Creative Development
Brand Identity Development (Logo, Colors, Fonts, Voice)
Brand Guidelines Creation
Visual Storytelling & Narrative Development
Campaign Creative Concept & Design
Collateral Design (Flyers, Brochures, Annual Reports)
Digital Marketing Services
Social Media Management & Growth Strategy
Paid Media Campaigns (Facebook, Instagram, YouTube, Google, Print)
Graphic Design (Static, Animated, Digital & Print)
Social Media Content Creation (Visual + Written)
Email Marketing Campaigns
Bilingual Campaigns (English/Spanish
Media & Public Relations
Press Release Writing & Distribution
Media Relations & Interview Coordination
Media Outreach to Multicultural Outlets
Racial Equity Approach / Expertise
Kooltura Marketing is deeply committed to advancing racial justice, equity, diversity, and inclusion. As a Latino-owned, San José-based marketing and branding agency, we have spent the past 15 years developing strategies and creative content rooted in cultural competency and authentic community connection.
Our team is composed of professionals with lived experience and cultural fluency in the communities we serve. We prioritize hiring and collaborating with BIPOC creatives, consultants, and vendors, ensuring that the people creating the work reflect the audiences we are engaging. Our campaigns are intentionally developed through a cultural lens, centering community voices, stories, and perspectives that have historically been overlooked or marginalized.
Through our work, we consistently seek to dismantle inequitable narratives and challenge systems that have historically marginalized communities of color. One example of this commitment is the creation of EASTSIDE Magazine, a platform dedicated to elevating the stories, cultural wealth, and lived experiences of East San José residents. We believe racial equity work is ongoing and rooted in action. By centering culture and community, we strive to create campaigns and strategies that not only meet client goals but contribute to long-term equity and inclusion in San José and across the Bay Area.
Pricing Details
At Kooltura Marketing, we recognize that each organization has unique needs, goals, and budget capacity. Our pricing model is designed to be flexible, culturally conscious, and scalable, ensuring that our services are accessible to community-based organizations, government partners, and larger institutions alike. We offer several pricing structures that allow clients to choose the best fit for their needs, whether it’s per project, per campaign, or ongoing monthly retainer / contract-based services.